ClickFunnels Review – The Brutally Honest, Must-Read Guide for 2020

Attracting visitors to your website is hard.

Sadly, converting them is even the hardest task.

To make it even worse, selling products or services online is entirely a difficult and involving process altogether.

Thankfully, with a simple secret, you can make more sales while providing value to your customers.

…And the secret is…

…Building effective marketing sales funnels and landing pages.

But building converting marketing sales funnels is also tricky if you don’t have the right tools and technical know-how.

That’s why ClickFunnels was introduced…

…to help online entrepreneurs and business owners build sales funnels that drive conversions easily.

In this in-depth ClickFunnels Review, I am going to be brutally honest and share with you everything you need to know before you sign up. I will talk about the best features of the software and how you can use them to build your sales funnels even if you don’t have technical skills.

Who is this ClickFunnels Review for?

If you are asking yourself the following questions:

  • What is ClickFunnels?
  • Does ClickFunnels really work?
  • How can I create useful sales funnels with ClickFunnels?
  • Is ClickFunnels easy to use?
  • Can you really make money with ClickFunnels?
  • Do funnels work?
  • What else is ClickFunnels used for?
  • How much is ClickFunnels worth?
  • Why do I need ClickFunnels?
  • How can I get ClickFunnels cheaper?

… then this in-depth ClickFunnels guide is for you.

Let’s get started.

ClickFunnels Review Summary

ClickFunnels logo

Name of Product: ClickFunnels


Product Category: All-in-one builder software for sales funnels and landing pages.

Author: Russell Brunson

Created for: Business owners, online entrepreneurs, and affiliates.

To: Build marketing sales funnels, landing pages, squeeze pages, webinars, membership sites, and many others.

ClickFunnels is a powerful sales funnel, page builder with great features that are helpful when it comes to building optimized sales funnels and landing pages that converts visitors into real customers.

The tool comes with powerful features and functionality so you can sell, promote, and market your products or services to your customers effectively.

But is ClickFunnels worth the money? What other things can you do with ClickFunnels?

In this ClickFunnels review, I’ll talk about everything you need to know about the tool and whether it’s the best one for your online business and marketing strategies.

I will also show you how to get started with ClickFunnels and create your first sales funnel.

It’s a costly tool though.

But if you are looking to move your business to the next level, this service is worth the investment.

So, keep reading to learn more.

What is ClickFunnels?

What is ClickFunnels

Clickfunnels is an online solution that was created in 2014 by Russell Brunson and his team to help business owners to create sales funnels easily. ClickFunnels comes with tools and features that enable online entrepreneurs to increase sales by driving targeted customers and converting them easily.

And can I tell you something?

ClickFunnels boasts 98,000+ members currently and has crossed the $100 million/yr mark.

More than 300 online entrepreneurs are making millions of dollars using ClickFunnels already as you will see in their 2 Comma Club.

By and itself, ClickFunnels is a powerful tool that offers everything you need to promote and sell your stuff online, attract visitors, convert those visitors into buyers, without needing to hire developers. The tool also has tools for making follow-ups so you can build a lasting relationship with your customers.

Does it work as it claims?

Let’s find out more.

How it All Started

ClickFunnels was initially designed as a tool to help online entrepreneurs, startups, and business owners build sales funnels without a hassle. Currently, the tool boasts incredible features that let you create multiple sales funnels even if you aren’t tech-savvy.

You don’t need to hire expensive developers any more thanks to the available tools that come with ClickFunnels.

ClickFunnels comes with amazing features including landing page builder templates, pre-made sales funnels, and an inbuilt drag-and-drop editor that makes building a funnels a breeze.

Up to this far, I hope you have a clear understanding of ClickFunnels, why it was created, and how it can help you.

Let’s get deeper into the ClickFunnels review.

Who is ClickFunnels For?

Who is ClickFunnels For

If you are looking for software that can help you promote and sell your stuff on the internet then ClickFunnels is for you. The tool will help you collect leads, promote your services, sell your products, increase sales, and scale your business without requiring any technical skills.

Before you sign up for this tool, here are a few things you need to know.

ClickFunnels is for:
  • Those who are ready to make countless of funnels without giving up before they can get the best one for their business.
  • Those who are ready to test, test, and test until they get a workable formula with their sales funnels.
  • Those who are looking to increase sales while providing value to their customers.
But ClickFunnels is not for:
  • People who are looking to get great results overnight.
  • Short-term businesses
  • Or, people who think that every funnel they make with ClickFunnels will generate profits.

As you can see, you need to be prepared psychologically and mentally before you purchase ClickFunnels because things aren’t going to work smoothly immediately. But with persistence comes great results.

What Is A Marketing Sales Funnel – Does Your Business Need It Either?

Sales Funnel

A marketing sales funnel is a tool that helps you convert visitors into paying customers.

It’s a tool that streamlines the buying process to increase sales.

Ideally, what sets successful businesses from unsuccessful ones is the tools they use. And sales funnel is a tool that can help you generate massive sales by guiding your visitors through the buying process.

ClickFunnels simplifies the sales funnels design process.

Nevertheless, being a tool, it means you have to use it rightly for you to see noticeable results.

Does your business need sales funnels?

Does your business need sales funnels

Show me a physical store without sales representatives and I will show you a child without a mother.

What do I mean here?

It’s just not possible for a physical store without salespeople to make sales. Customers who come sometimes don’t know what they want and some of them aren’t sure whether a product they want will meet their needs.

A salesperson will guide each customer who comes to your physical store hence increasing sales.

That’s how it happens with online businesses. In this case, a sales funnel is your salesperson. ClickFunnels will help you build sales funnels that attract the right traffic, drive more leads and conversions, and ultimately more sales.

Let’s see how sales funnels differ with a website.

But I Can Still Use Ads Instead!

Usually, a sales funnel takes the form of an inverted cone, during the buying process, more visitors will leave before they reach the checkout stage, but eventually, those interested to buy your offers will carry on until to the checkout stage (of course, some will abandon your cart even at the checkout process).

Now think about an ad. Before you land a customer, how many ads will you need to place on your website?

Now let me make it even more clear for you.

Think about the time you were dating your wife or girlfriend. Did you just throw your proposal at anyone you found on the way?

Of course, you couldn’t have won her heart.

Let me assume the process I’m about to take you through is the same or close to what you did before you got your wife or girlfriend. That’s what I did before I married my wife.

I first build rapport with her, exchanged contacts, went for several dates, started our relationship, I proposed to her, she said yes. We then followed the due process until we got married.

Had I just thrown my proposal to any stranger I wouldn’t have attracted my wife’s attention?

That’s exactly how sales funnels work.

It takes a visitor through the buying process until the visitor says “yes, this is the products I’m looking for.

How ClickFunnels Work?

How does ClickFunnels Work

With ClickFunnels, building converting sales funnels is made easy.

I will show you exactly how to start building your sales funnels later in this article but this is just a quick overview.

Ideally, to design a funnel for your website, you need to hire expert marketers and tech-savvy developers to build individual pages then connect them to each other.

ClickFunnels eliminates the need for experts and technical know-how and makes it easy for anyone to build a gainful funnel using:

  • Pre-made sales funnel templates.
  • A drag-and-drop visual editor.
  • Landing page builder. Email integration
  • And many other features as you will read below.

ClickFunnels Features – The Best Parts of ClickFunnels

ClickFunnels is perhaps the only tool that gives the name IMPRESSIVE features its real meaning.

This is an all-in-one marketing and funnel creation software packed full of amazing features and functionality to help users create attractive and high converting sales funnels.

As mentioned early, ClickFunnels’ price tag is hefty and it isn’t without its flaws( no software that’s perfect anyway) but think of it as a team of digital marketing experts in one place.

I will walk you through the must-use features of this service.

Intuitive Drag-and-Drop Editor

ClickFunnels, though its great funnel and page templates let you get started building your sales funnel fast and hassle-free. But one outstanding feature the service boasts the most is the visual drag and drop editor.

This feature lets you create sales funnels easily and without needing any technical help.

You just need to drag elements and position them on pages that are also laid out in sections with multiple rows and columns as you create your sales funnels.

You don’t need to be a coder and you don’t need any web design knowledge. This feature makes the sales funnels design process smooth and seamless.

ClickFunnels drag and drop feature cannot outshine Instapage’s landing page editor though. However, it lets you create a sales funnel of any design according to your needs.

The editor is easy to use. You can replace the text elements online and the fly-out sidebar lets you adjust any element’s properties easily.

The good thing about this feature is that every element is organized so you know where to pick what and where to place it on your page to create high converting sales funnels.

Here are the essential ClickFunnels’ editor features you are going to use most of the time:

Forms- Forms are helpful when it comes to minimizing cart abandonmentand the authors of ClickFunnels know it that’s why in the editor, you can embed any type forms (survey form, billing address form, sign up form, and many others) to your funnels.

Content Blocks- Whether you want to insert a pricing table, progress bar, FAQs section, etc. ClickFunnels drag and drop editor lets you do exactly that.

Social Media- Social media is perhaps the leading platform to promote your business to the public. This feature lets you place social share buttons anywhere on your sales funnels. This way, you can engage with your visitors and build a strong relationship with them before they become your buying customers.

You can also modify the buttons to match your business branding.

SEO– Include keywords, meta title, meta description and optimize your sales funnel for search engines.

Fonts- Select your preferred fonts fromGoogle fonts to create content that’s easy to consume and attractive. You can also change the font color, size, etc.

Popups- Pop-ups are still as powerful as sign up forms. With this feature, you can add attractive popups to your sales funnels and landing pages, decide where and when to show up. For instance, you could set your popups to display immediately your visitor wants to leave the page.

Background- Choose your preferred background color, images, videos, etc. for your sales funnels.

Media- Chose video, images, or audio to embed to your sales funnels. You can search for images from the ClickFunnels’ library, Unsplash, Pixabay, etc or upload your preferred image from your computer right inside the editor. You can also embed videos from YouTube, Wistia, Vimeo, etc.

Custom CSS- This is a feature for tech-savvy entrepreneurs. It lets you add your own custom CSS styles to your landing pages.

All these features are packed inside the ClickFunnels editor to help you build attention-grabbing and useful sales funnels.


ClickFunnels is perhaps one of the easiest software out there thanks to its UX design.

This tool lets anyone even with little or no web design experience to build landing pages without a hassle. You just select elements from their library and place them where you want and that’s it- your landing page is complete.

Intuitive Sales Funnel Builder

In its core, ClickFunnels is created to take care of the needs of amateurs and advanced entrepreneurs and business owners. It lets you build powerful sales funnels without scratching your head.

You can carry on with the entire sales funnels design process in a visual front-editor so you can edit and see changes as applied.

ClickFunnels can integrate with the following autoresponders:

  • Aweber
  • ConvertKit
  • GetResponse
  • Drip
  • MailChimp
  • HubSpot
  • Salesforce
  • Market Hero
  • Etc.

Share Funnels

You will just love Share Funnels. This feature lets you share your sales funnel with someone else.

For instance, let’s say, I’ve created a high-converting sales funnel and you want just the same, this feature will allow me to share a funnel link and it will export my entire funnel to your account.

No more sweating since sharing is possible with ClickFunnels.

Landing Pages

Landing pages are usually helpful when you want to capture your visitor’s information like phone numbers, addresses, emails, shoe sizes, etc.

You can use the free and premium landing page templates and build high-converting landing pages fast using the drag-and-drop editor. No technical skills.

This tool lets you create fully optimized landing pages that engage with your visitors.


Don’t know how to organize your landing pages? Don’t worry, ClickFunnels packs plenty of useful templates you just choose your preferred design template, adjust it as you want, add it anywhere in your sales funnels.

Whether you want to build sales pages, membership sites, upsells, event pages, etc, ClickFunnels has a template for your needs.

Backpack Affiliate Program

The ClickFunnels Backpack Affiliate Program is perhaps one of the best you will use out there.

This tool lets you create an affiliate program and sell your products in both digital and physical form to drive traffic to your site.

The ClickFunnels affiliate program pays affiliates 40% monthly recurring commissions for every new user you bring in.

Once hit the 100 referral mark, ClickFunnels rewards you with $500 each month you can use to buy your own car.


You must be wondering “where will all my sales funnels and pages be hosted when I create them”. Well, ClickFunnels’ hosting takes care of all your hosting needs, security, and maintenance so you rest assure your landing pages are safe 24/7/365 online.

Support and Documentation

ClickFunnels knowledge base will offer you impressive support so you don’t worry about where to start and where to do what.

The good thing is that the knowledge base is organized so you can find any information you want fast.

The help videos available on the ClickFunnels’ dashboard, explanation tools, and top tips you will find helpful when building your sales funnels.

ClickFunnels also has a strong community on its website and Facebook so you can connect with other users and share ideas or ask questions.

Their Facebook page currently boasts 200,000 followers. You can connect and interact with other users.

The ClickFunnels’ YouTube channel has plenty of informative videos that will educate you, and show you how to use ClickFunnels to your advantage.

Oh, and you can even seek help from the ClickFunnels team by submitting a question.

Funnel Flix

Funnel Flix is the ClickFunnels built-in training that you shouldn’t miss.

The training covers content in the following areas:

  • Funnel builder secrets.
  • 30-day book videos.
  • Product secrets.
  • Etc.

Analytics and Split Testing

Analytics and Split Testing

Analytics help you to know where to improve and how.

ClickFunnels lets you split test funnels for maximum conversions.

Usually, split testing is meant to help users understand what’s working and what’s not.

With this feature, you can split test:

  • Buttons
  • Pages
  • Copy
  • Headlines
  • Images and videos

ClickFunnels also monitors certain activities and displays analytics so you can understand the performance of your pages right inside the ClickFunnels dashboard.

The tool tacks conversion rates, page views, and metrics over time, user behavior. It also compares separate funnels and displays the analytics so you can see which funnel is doing better than the other.

What’s Not So Good about ClickFunnels

ClickFunnels analytics are sometimes not accurate

Yes, I have to be brutally honest as I promised at the beginning of this ClickFunnels review.

While ClickFunnels will track analytics and display them in their dashboard, the stats are sometimes not accurate.

ClickFunnels is limiting

Their cheapest plan limits users to 20 funnels and 100 pages. Well, you can always remove funnels and add new ones but when you max out the 20 funnel limit and you need to add more then you will probably have to upgrade to a higher version or remove some funnels.

So there you have it. There are plenty of other features apart from the ones I have shared with you though. These are just a few of the best and most used ones.

But at least you have got a clear understanding of ClickFunnels and how the features of this software can help you build high-converting sales funnels and achieve great things.

Let’s move on to the next thing.

Is ClickFunnels Legit?

Is ClickFunnels Legit

The testimonies out there are enough to show you how legit ClickFunnels is.

As mentioned above, attracting visitors to your site, educating them, and promoting your products to them is no easy task. Following-up with your current customers is even hectic.

ClickFunnels takes care of all this while you are sleeping or doing other businesses.

ClickFunnels is currently being used by 98,000+ people. The creator is also a successful online entrepreneur.

When you sign up for ClickFunnels, you can try the product for 14 days. Within these days, you can ask your money back if you find it’s a scam.

But ClickFunnels Is So Expensive?

ClickFunnels has a hefty price tag and perhaps that’s why many people are afraid of the software but given what you get at that price, it’s really worth the hefty price.

Being an all-in-one sales funnels builder solution, ClickFunnels comes with plenty of features such as hosting, and many others as you have read above. It also takes care of the security of your sales funnels and landing pages.

How to Use ClickFunnels

As with any software, it’s important to learn how to use ClickFunnels. Of course, the software is easy to use but if you are using it for the first time, you may get confused on the way and spend more time doing just nothing.

Undeniably, building funnels is a breeze, setting up landing pages is easy, and adding an affiliate section is smooth. However, knowing how to put these essential components to work together is no easy task.

I will just cover the basics to help you get started with ease.

How to start using ClickFunnels

How to start using ClickFunnels

First, I recommend you to start with the 14-day free trial before you can upgrade to the advanced paid plans.

Head over to and create your account by entering your email and password.

ClickFunnels will ask you to enter your credit card details. You will not pay anything by signing up for ClickFunnels for the first time.

You have 14 days to try the product.

How to Build You First Sales Funnel

Before I show you how to build your first sales funnel, here are the stages sales funnels walk a customer during the buying process:

Stage 1: Awareness: Driving traffic to your site through content marketing, SEO, paid ads, etc. This is where you let the visitors know that you are selling the products they are looking for.

Stage 2: Interest: At this stage, the visitor has started developing an interest in your products. They have shared with you their email address or phone number so you can keep them informed by sending them content about your products- eBooks, webinars, etc.

Stage 3: Decision: Based on the materials you’ve shared with the visitors or by reading your sales page they have made a positive decision.

Stage 4: Action: Deal closed. You close the sale.

Building Your Sales Funnel

Perhaps you were asking yourself when we will reach this stage. To show you how to build your first high-converting sales funnel.

ClickFunnels has made everything easy for you so don’t expect anything complicated from me.

There are two ways for creating your sales funnel:

ClickFunnels has made everything easy for you so don’t expect anything complicated from me.

There are two ways for creating your sales funnel:

  • Classic mode
  • Cookbook mode

The classic option is for more advanced cooks. Decide what you want to cook, get tools and ingredients from the store and then cook your meal.

The Cookbook Mode is for beginners and amateur cooks who want to use a recipe.

Here is how each one goes:

Option #1: Classic

This option is for users who want to start everything from scratch. Decide your goals- sell products, collect emails or host a webinar.

Select a Type and then click Build Funnel.

Once done, you decide what templates to select for your pages the then build the funnel.

The editor will help you to adjust your pages as you want.

Option 2: The cookbook mode

In this mode, you are using already designed recipes from expert chefs.

This is perhaps the easiest although it is sometimes restricting for advanced chefs.

  • Click the Funnel Cookbook
  • Choose Industry
  • Select the Type of Funnel
  • Choose what you want to do- Goal
  • Select a pre-made Template
  • Select your preferred Template- Free or Paid
  • Download your Template.

You may want to add more ingredients to your meal.

Here are just a few things you may want to add:


Didn’t I tell you building sales funnels with ClickFunnels is easy?

You have just seen it. No sweat. No scratching of your head.

Even though you will add other things to your pages like products, pricing, etc, everything is just as easy as deciding what you want to add, selecting it or dragging to the location you want it displayed.

As you can see, you just can’t get confused. Everything is straightforward. No coding, technical skills required, you also don’t need to seek help from expert designers.

ClickFunnels Price

As I told you earlier in this ClickFunnels review, this product comes with a hefty price tag.

It costs $97 per month. Yes, almost $100/mo. The BOSS version (etison Suite) costs $297/mo.

When you are a new entrepreneur or solopreneur, I would recommend you to go with the lower plan

The etison Suite is for agencies or people with plenty of sites.

Note that the $97/mo. price tag comes with many goodies. You will get the following features:

  • Email integration
  • A/B testing
  • 100 pages
  • 20 funnels
  • 3 custom domains
  • Upsell/downsales
  • Webinar, memberships, etc.
  • 20,000 visitors

By the time you exhaust all these, you will have started generating sales.

Is ClickFunnels Worth it?

Asking me this question face-to-face, I would pinch you. Right from the beginning of this article, you must have seen how ClickFunnels is a powerful tool for scaling your business.

So, yes, ClickFunnels is worth the money. Given what the tool can help you accomplish, you just can’t help but to surrender your credit card and enjoy the benefits it offers.

It is costly though, but what’s inside, is worth it.

Things I Don’t Like About ClickFunnels

Adding a funnel is slow

Well, this is a minor flaw, but it’s worth mentioning because several ClickFunnels users have mentioned it.

Adding a funnel after picking your funnel type and template takes around 10 seconds which to some people it’s a long time.

Perhaps there’s something that usually takes place behind the scene during this process.

The lower plan $97/mo. is limiting

As seen in their pricing plan above, their lower plan limits you to 20 funnels, 20,000 visitors, and 100 pages.

This can be inconveniencing for users who wouldn’t want to achieve more within that plan.

Well, these limitations are just fine if you are not going to max the funnels or pages but if you go past that limit then you will either need to advance to their etison Suite or remove some funnels so you can add some more.

ClickFunnels FAQ – Additional Information You May Want to Know

How is ClickFunnels support?

There are no serious complaints about ClickFunnels’ support. To get help quickly, you can use the ClickFunnels Facebook group. Submitting a question to the ClickFunnels’ team may take some hours before you get an answer.

Do I need my own domain name?

Although it’s important to have your own domain, ClickFunnels doesn’t necessarily require you to have one.

You can use their domain name and your funnel URL will appear like

The good thing about ClickFunnels is that they purchase domain names for their first-time users and set up SSL as well.

Is ClickFunnels easy to use?

ClickFunnels is one of the user-friendly online tools out there with plenty of great features that let you build your sales funnels without a hassle.

Their interface is straightforward and their dashboard is intuitive. You just can’t get confused while using this tool.

How can I get ClickFunnels for free?

Simply head over to their official website and sign up to get a 14-day free trial.

You will be required to create an account by entering your email and address and password. ClickFunnels will also ask you for your credit card information, although you will not be charged for signing up for the first time.

Once you sign up, you can choose your package- Startup plan costs $97/mo and the Full Suite plan costs $297/mo.

Can you really make money with ClickFunnels?

As with any platform, making money with ClickFunnels is possible although it calls for commitment, hard work, persistence, and patience. Online entrepreneurs and business owners drive more sales with ClickFunnels by creating high-converting sales funnels that improve the buying process for website visitors.

What else is ClickFunnels used for?

Apart from helping you build high-converting sales funnels, marketers can use ClickFunnels to create opt-in funnels, webinar funnels, membership sites, etc.

What companies use ClickFunnels?

Many companies are using ClickFunnels currently. They include,,,,, just to mention a few.

ClickFunnels Pros & Cons


  • The best tool for creating high-converting sales and marketing funnels.
  • Integrates with almost all email and payment service providers.
  • Easy to use.
  • Enables sharing of funnels
  • Plenty of pre-made templates to choose from
  • 14- day free trial


  • Its startup plan is limiting
  • It’s costly
  • Has a learning curve.
  • Inaccuracies with funnel stats.

ClickFunnels Review: Final Verdict

When it comes to creating high converting sales and marketing funnels, ClickFunnels is a beast. The tool is easy to use, incredibly powerful, and operational.

If you are looking to take your business to the next level, ClickFunnels is the best tool to have in your arsenal.

Start with their 14-day free trial to see whether it’s worth it before you advance to any of their paid plans.

Try ClickFunnels for FREE Now!
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